Animation Skills - Analysis of Coco the Monkey






Coco, the monkey portrays a typical young cartoon character, which although cartoonlike has many realistic features such as muscle tone and fur which is more realistic than normal cartoon portrayals.
This tends to give the character more believability coupled with his happy, energetic, enthusiastic and adventurous manner, most people would empathise with him.

His attire is very product oriented, having the “C” for Coco pops on his baseball cap and “Coco” written on his shirt. In addition, the choice of the monkey has allowed the advertising executives to use his colour and his texture of his fur to emphasise his affinity with the product (his fur having a very similar texture to the product and being much the same colour).

The enthusiasm he has for the product seems to even spill over to his enemies, the crocodile and hyenas and thus it should be easy for any human to be won over by Coco winning over his enemies using the product. There is also a catchy tune associated with the brand and this helps immensely (“I’d rather have a bowl of Coco Pops”). 

The way that Coco overcomes his enemies would probably give most people a good emotion and the advertisers are hoping that this would lead to action of the customers buying more product.

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